Syngenta is one of the world’s leading companies with more than 28,000 employees in 90 countries dedicated to the purpose of bringing plant potential to life. Syngenta teamed up with Microsoft in 2014 to create a better way to train farmers in rural Kenya. They have a prototype being piloted but are looking for talented designers to make the interface simpler and more fun for farmers. They are looking for designs catered to farmer’s needs that are engaging and easy to use. Here is a list of the key activities and dates: Activity Date Farmer insight gathering trip to Olenguruone Jan 30 Submit draft of digital wireframes Feb 3 Receive feedback on wireframes from Syngenta Feb 4 Final design submissions Feb 5 Top 3 designs present to entire group Feb 5 Winner announced Feb 5 Page designs will be for the following functionalities: Farmer registration (i.e. names, mobile number, farm size, key crops) Educational video launch page Plant doctor diagnostics Commodity prices in various markets Demo farm training registration Weather information page Submission for the competition should be done in digital wireframes. The judging committee will comprise of: farmers, agricultural extension experts and the lead developer for the project. The winner will be awarded with Ksh 50,000 cash prize. This is guaranteed to be unique experience to design for a community that has previously had little access to apps. Join this exciting event! Sign Up HERE.
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