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Kenya’s MARAMOJA Launches a Socially Powered taxi app

PIVOT East

January 20, 2015

“Nairobi does not have a taxi market, it has a taxi culture” this is according to Jason Eisen the co-founder of MARAMOJA transport. Nairobi’s taxi culture is built around values like trust, loyalty, and relationships. Finding a ride in Nairobi has never been a problem, it’s about finding a trusted ride, quickly, reliably, and at a fair price. We, Nairobians, want to ride with (and drive for) the people we know and the people we know we can trust. MARAMOJA transport is a Kenyan socially-powered transport app that helps users to find a personally trusted ride with only a few taps on their smartphone. The startup launched their transport app on 7th March at the iHub 5 years celebration which was held at Arboretum. unnamed “It has been well established that regional players in the global e-hail (taxi app) market, can strongly outperform their global competitors by being well attuned to the unique market conditions in their region. Ola Cabs has done this in India, GetTaxi in South East Asia, and the “Daches” in China. MARAMOJA is born and built in Kenya, for Kenya; this drives our entire worldview and our socially powered approach to transport”, says Jason. “We think that ten years down the line, you’ll see MARAMOJA Maramoja views their clients and drivers like individuals with their own unique preferences, relationships, and loyalties. Most Kenyans already have their favorite drivers and are only looking for better way to reach them, a reliable network of trusted back-ups, or additional features that can be offered by an app. “We value our clients’ right to make the final choice in who they ride with and present them as many personally trusted options as possible to help them make this choice” says Jason.

Maramoja Transport team during their launch

Maramoja Transport team during their launch

Maramoja Transport accepts MPESA and Airtel Money in addition to cash and credit card.They also have a corporate product that allows monthly electronic invoicing. The prices are fixed and based only on trip origin and destination so users pay the same amount every time, rain or shine, day or night, jam or not.You can check the price to your destination from their Pricemap before requesting for a taxi. With competition from firms such as Uber, Sasa Cabs, Rocket Internet’s Easy Taxi, Pewin Cabs among others, Maramoja transport differentiates themselves from their competitors through their social trust model, which Jason notes “marks the beginning of a new era of taxi app and sharing economy in general – one that reflects culture rather than inflaming it. They also go well beyond their relationship-based matching of clients to drivers, with strict credential checking and integration with private security emergency response capabilities. Early last year, Maramoja Transport applied for PIVOT East, East Africa’s premier mobile startups pitching competition and conference which was held on 24th – 25th June at Panari Hotel. The company was selected as one of the finalists in the competition in the utilities category. They emerged the 1st runners up of the competition in the utilities category.The startup was also a semifinalist at the 1776 Nairobi Challenge Cup.
Jason Eisen and Stephen Kimani from Maramoja Transport pitching during PIVOT East 2014

Jason Eisen and Stephen Kimani from Maramoja Transport pitching during PIVOT East 2014

The company has grown over time in terms of the team, with  the number of users and drivers growing in the high double digits week on week. The startup received an angel investment last October and will be starting a new round of fundraising very soon. The company has many great partnerships with taxi firms, lifestyle brands, security services, and other tech companies, all Kenyan firms.They will be rolling out all these integrations in the next few months! Maramoja application works across all smartphone platforms as well as from your desktop/laptop. You can download their Android App here. For more information on the company, visit their website, like them on facebook and follow them on twitter @MM_Nrb

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coordination among the state and central agencies is the need of the hour. said she knew the owner of the premises. 40, Citywide champs is going to crowned at Delaware keep legal process of law at the end of may. also fired at the vehicle. was remanded on bail to a Manurewa address and ordered not to possess or consume illegal drugsJan 6 The 50 year old was arrested again and charged with possessing a cannabis plant and another meth pipe. He admit there was probably an easier solution. People need cars and they need to use credit cards. Kim (Gordy) Schlangen of Rockville, “He really underestimated how well he was respected and how good he was.

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A Glimpse of What Happened at PIVOT East 2015

PIVOT East

January 18, 2015

On 22nd July, PIVOT East, an innovative startups competition geared towards nurturing and supporting entrepreneur in East Africa went down at the Panari Hotel. The competition was hotly contested with the region’s 25 exceptional mobile startups fight it out to win market recognition and investor interest for the fifth consecutive year. Five winners were selected, one from each  category by panels of  judges drawn from among angel investors and representatives from venture capital firms. Below is footage of  PIVOT East 2015 proceedings courtesy of Nusunusu Production LTD Startups interested in participating in PIVOT East 2016 are encouraged to start building profiles of their startups on startups.pivoteast.com for initial business model refinement support and guidance. Semi Finalists of PIVOT East 2015 who did not make it to the finals are eligible to apply for the 2016 competition.

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Chase Bank Kenya: Gold Sponsor for PIVOT East 2015

PIVOT East

January 16, 2015

Chase Bank Kenya has this year sponsored the PIVOT East 2015 “Start Up Pitching” Conference. Announcing the Gold Sponsorship, Head of Digital Banking, Eddie Ndichu spoke on the commitment of the bank towards innovation. “At Chase Bank, we are consistently at the forefront of supporting and enabling the Youth and SMEs actualize their ideas into income earning ventures. It is for this reason that we are proud to be associated with these great innovations together with m:lab that will see young entrepreneurs’ innovative ideas become reality.” This year’s startup pitching conference will be held on 22nd July at the Panari Hotel. For Chase Bank, innovation is a crucial strand in their DNA. The bank was recognized as an innovative partner that meets the needs of SMEs. Chase Bank has been supporting tech entrepreneurship in the region in an effort to spur the SME market to move with the new global market trends; that is digital and knowledge -based. Mobile banking has really grown and it is revolutionizing the banking system in Kenya. To keep up with the growing technology, Chase Bank has jumped on the bandwagon of mobile banking with their “Mfukoni App”. The app was awarded the Top Mobile Banking platform in East Africa last year. The mobile app is available on all devices and enables customers to open investment accounts, pay KRA tax, make cheque book requisitions, cheque deposits and stop cheque payments, international money transfers, insurance and utility payments, among other banking products and services securely and without any hurdles by simply using mobile phones. PIVOT East is an initiative of m:lab East Africa – a consortium comprising iHub, eMobilis and University of Nairobi. This year’s conference aims to facilitate discovery and nurturing of the next wave of high potential mobile innovations into sustainable business, ensuring that mobile innovations are high in the agenda of regional, governments, corporates and development agencies for amplified development impact and to raise the quality of mobile startups in the region. Other sponsors of the competition are; Making All Voices Count (MAVC) and Homeboyz. The media partners of the conference include; Disrupt Africa, Techmoran, Apps Africa and Kachwanya.com  

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Meet MobiDev, a mobile consulting company that helps you innovate for emerging markets

PIVOT East

January 14, 2015

Almost 3 years ago, 6 young minds from very diverse background including Engineering, the Military, Actuarial science and computer science were brought together by one shared vision: To define the standards in mobile application development for emerging markets. In each of these minds was a burning desire to build amazing mobile experiences that not only would be impactful but also great to use. This meeting was the birth of a mobile consulting company: MobiDev that has grown to deploy mobile applications in Kenya, Tanzania, Somalia and most recently Nigeria. Led by Leonard Korir, one of the co-founders, the team has successfully gone through the tough first two years where most early stage company die off and things seem to be looking up in their 3rd year of operation. MobiDev Kenya LTD focuses on developing enterprise grade SMS/USSD applications, Android, iOS and Windows apps. The technical strength is founded on hands on experience gained from designing, development, testing and deployment of mobile apps across the continent and also the fact that each team member went through infoDev sponsored 4-6 months mobile app development and entrepreneurship program offered at m:lab East Africa – one of the 5 labs in the world that is focused in technology in the mobile space. The training program which covered the technical skills coupled with entrepreneurship, a bit of user experience and design skills saw over 100 developers trained and startups like MobiDev Kenya LTD mTracker, mVerified among others created. Last month, MobiDev partnered with Scytl – a worldwide leader in provision of secure electronic voting, election management and election modernization solutions – to deploy a real time election results transmission and tallying system engaged in Nigeria. The application, that ran on a combination of technologies including USSD, SMS and Maps was used by one of the leading political party to receive real time vote tallying results from the agents on the ground thus enabling party officials get the elections results as soon as they were counted from over 119,000 polling stations. According to the team lead, Leonard and the project management lead, Moses Kioko, a project of such a scale comes with lots of challenges. The first being a 4 week hard timeline to develop, deploy and train all the agents on how to use the application. The team travelled to Nigeria on 22nd of March, a few days before the elections to conduct trainings and generally prepare for the elections. Just to get a sense of the scale: Nigeria has a total of 36 states and the FCT (Federal Capital Territory of Abuja) with 119,000 polling stations, about 4 times the number of polling stations in Kenya as per the last election. The population is also estimated at over 173 million people, more than 4 times Kenya’s estimated population and has a total area of over 923,768 km2(356,669 sq mi), making it the world’s 32nd-largest country. Challenges were many in the project and it takes an experienced team to continuously respond to each challenge faced promptly and in the wisest way possible. This was well shown in the ability to have work around on logistical challenges, simplifying the training material for users and even making changes to the application based on factual real-time data and feedback came from agents and users. According to Leonard Korir, the Chief Executive Officer MobiDev,The project opened up opportunities for the startup in Nigeria and they might be doing more projects in Nigeria and West Africa in the near future. Apart from elections, MobiDev has deployed a number of projects in other industries including Mobile payments/banking, Agriculture, education, Insurance and Governance. One of the notable apps is a County Yetu, a governance app that enables citizens stay up to date with what is happening at their counties including news, development projects, tenders, job vacancies and general information on their county. The app also enables citizens to engage county leaders through provision of both textual and pictorial feedback . In education, MobiDev helped see Akengo (now Arifu), develop from an ambitious idea to a live SMS and Web-based adaptive learning system that serves users in Kenya and soon Tanzania. MobiDev has also seen through a product in mHealth- Totohealth, led by Felix Kimaru from an idea to a platform that is helping save lives of children under 5 years using simple SMS technology. Totohealth provides twice-weekly customized alerts on expected development changes from conception 5 years of age and currently serves over 6000 mothers. Totohealth also won 2015’s vision 2030 innovation award from Kenya’s ICT Authority. It has taken time to build a great team culture and as per Leonard, there is still a lot of work to be done and he is positive that mobile will continue to impact so many people’s lives in ways that we cannot even imagine at the moment. For more information on MobiDev visit there website http://devs.mobi or get in touch via [email protected] You can also follow them on twitter @devsmobi and like them on facebook

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Totohealth: Transforming Maternal Healthcare in Kenya!

PIVOT East

January 13, 2015

“It is estimated that 7,700 women die each year in Kenya from pregnancy related complications. This translates to 21 women dying each day or one woman every hour from preventable causes, making the need to address safe motherhood a human rights imperative” This is according to the Centre for Global health and diplomacy. Totohealth is addressing the above problem by  providing  an affordable and innovative mobile technology solution to address the high maternal and newborn mortality rates in Kenya. Totohealth aims to help parents receive targeted and action oriented SMS messages with dates for important vaccination dates, signs and milestones in the child’s health and ability to connect mothers with local hospitals. Totohealth SMS’s predict warning signs in kids, dispel myths, give nutritional advice, teach parents on reproductive health, refer them to the right doctors and clinics near them, reminds them to go for vaccination and clinics and also set appointments with doctors or nurses.   The platform also allows the parent to receive timely guidance and evident-based approaches to improve the health of pregnant mothers and also the child regardless of the type of phone the parent or caregiver has. Totohealth is targeting expectant mothers and parents with kids less than 5 years. Since inception in March 15th 2014, Totohealth has grown tremendously. Currently the startup has 9 hospitals and 2 organizations using their platform to help improve health outcomes.The organizations are Carolina for Kibera an NGO that  fights abject poverty and helps prevent violence through community-based development in the slum of Kibera and Kidogo a social enterprise that improves access to high-quality, affordable early childhood care And education in informal settlements. Kidogo is also incubated at m:lab East Africa. The startup has managed to signup 4,600 mothers and fathers who are currently using Totohealth to monitor the development of their children and also receive timely and targeted information about their health and that of their children. According to Felix Kimaru the founder of  Totohealth, various cases of growth abnormalities that could possibly lead to disabilities have thus far been successfully detected and referred for further care.

Totohealth Team

Totohealth Team

The startup was founded by a team of three founders; Felix Kimaru, Victoria Nyakundi and Joseph Murgor. Over the past nine months, the team has grown and currently they have 6 individuals passionate about the mission of the startup.The startup’s revenue comes from a business-to-business (B2B) model. Totohealth applied for  PIVOT East, East Africa’s startup pitching competition and conference last year and despite the startup being at it’s very early stage, the judges saw the potential of the startup to grow and they were able to make it to the final 25 startups that pitched at the finalist conference on 24th – 25th June 2014. They emerged the 1st runners up in the mobile society category. “The feedback and the connections we got from PIVOT East is what has enabled us achieve the much we have today” says Felix Kimaru
Victoria and Moses from Totohealth pitching during PIVOT East 2014

Victoria and Moses from Totohealth pitching during PIVOT East 2014

Through PIVOT East, Totohealth got an opportunity to be incubated at m:lab East Africa incubation facility. The incubation space offers a quiet and dedicated space conducive for team building and “heads down” focus. The startup was also part of the Mobile Impact ventures Program (MIVP), m:lab East Africa’s accelerator program for impact ventures with innovative solutions in Agriculture, Education, Health and water. Below is a video of Felix Kimaru explaining his experience in the program. The startup raised  15,333 Euros through the Cheetah Fund crowdfunding campaign  which was held last year. In addition to working with hospitals and NGOs, the startup was invited to partner with Internet.org. “We see ourselves reaching more parents in Kenya through this platform. This is also good for us because of the publicity that has come out of this partnership” says Felix.  The startup has also partnered with University of Helsinki to produce video content. Totohealth participate in Startup Sauna, 2014’s Fall Program. According to Felix, The program was important for Totohealth because of the business coaching sessions and access to potential partners in Europe. The startup was also shortlisted to showcase their product in Europe’s Premier Investor and Startup Conference called Slush. The conference had over 14,000 attendees. For more information on the company, visit their website, like them on facebook at and follow them on twitter @totohealth

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